Visa by Robert Piguet, launched in 1945, carries a name that evokes a sense of sophistication and exclusivity. The word "Visa," derived from Latin, means "view" or "sight," and is used in modern times to refer to an official authorization for travel. In the context of perfume, "Visa" suggests a gateway to a new sensory experience, a fragrant passport to a world of luxury and allure. This name was likely chosen to evoke a sense of global elegance and cosmopolitan charm, aligning with the post-war era's burgeoning sense of freedom and exploration.
The name "Visa" would have appealed to women of the time as it symbolized both adventure and sophistication, reflecting the post-World War II era’s optimism and the renewed interest in luxury and refinement. In scent, "Visa" translates to a rich, opulent experience, combining elements of leather, chypre, and oriental notes to create a fragrance that is both assertive and intimate. It would have been perceived as a scent for the modern, confident woman who desired to make a strong impression.
Created by the renowned perfumers Jean Carles and Germaine Cellier, Visa fits within the 1940s perfume landscape but stands out for its bold composition. While the period was characterized by classic floral and aldehydic fragrances, Visa’s leathery chypre oriental profile was innovative and daring. It offered a departure from the more delicate scents of the time, reflecting a more profound and complex olfactory experience. This fragrance’s use of robust leather and rich oriental spices was both pioneering and aligned with the era’s evolving tastes towards more dramatic and layered fragrances.
